Strategic Perspective - Zara Case Study Essay Example | Topics and Well Written Essays - 3750 words

Strategic Perspective - Zara Case Study - Essay Example Presently, ZARA is present in more than 73 countries worldwide and has been expanding at an accelerating pace on an international level. Currently, the group has about 6009 stores which are widespread in 86 markets; it implies that it is operating in four hundred cities in five continents. The net sales of the company as of 2012 were â‚ ¬15,964 million and ZARA has contribution of more than 30% in the total profit amount (Inditex, 2013a). The mission of the company is to offer all the customers a distinctive range of options for making a wise choice in the fast fashion industry. The brand ensures that the offerings comprise of inimitable and innovative products for enhancing the shopping experience of all customers. The store provides the uniquely designed products at reasonable prices that are created from excellent quality materials in accordance to the latest market trends (Zara, 2013). In order to understand the business environment in which ZARA is operating, it is crucial to monitor the changes that are taking place so that the retail store remains competent and proactive in its approach. As the customers of the fashion industry are always looking forward for fresh, modern and distinctive products all the time, ZARA has ensured that it develops its core competence in the manufacturing process (Bhardwaj & Fairhurst, 2010). Most of the clothing companies have to encounter problems in efficient management of their production procedure; ZARA has outclassed in this area by employing a supply chain system that is efficient, agile and capable of producing zero defect products (Hume, 2011). Hence, the store ensures that it is well-aware of the industry requirements and standards but it creates its own way of managing the business operations. The business model of ZARA is so competent that the rival companies cannot copy it at all and it is the primary source of